Our Roots & Vision
Founded in 2003 by twin brothers Antony and Richard Joseph, the duo launched their first product—a glass chopping board—fueled by a passion for invention and elegant problem-solving . Today, they helm a London-based design studio where form follows function guides every decision—driven by a desire to revolutionize daily home tasks
What People Say About Us
Smart design is hard to find, but Joseph Joseph nails it. My Elevate™ tools don’t leave a mess on my stove anymore, and cleaning up has never been faster. I wish I found them sooner.

I bought the Folio™ cutting board set after seeing it in a friend’s kitchen. The color-coded system is a game-changer—no more onion taste on my fruit! Plus, it looks sleek on my counter.
Joseph Joseph products don’t just sit pretty—they work smarter. I’ve used the Nest™ mixing bowls daily for 4 years now, and they still stack perfectly. As a home baker with a tiny kitchen, space-saving is everything.
Our Impact & Reach
Imprint in over 100 countries, with 400+ products ranging from kitchenware and cookware to bathroom and storage solutions
Strategic expansion into reusable, modular systems like Nest™, Folio™, Elevate™, and Space™ cookware—saving space, avoiding waste, and adding delight.
Continual product roadmap: 120+ new items launched annually, fueled by a cycle of consumer insight and design refinement
What Makes Us Different
Problem-first Design
Every item starts with a real-world issue—from stinky cutting boards to cluttered drawers. Our team observes kitchens, workshops solutions, and iterates until brilliance is built-inBrilliantly Useful Philosophy
Our motto, Brilliantly Useful Design, ensures each product is visually smart and functionally superb—no gimmicks, just elegant solutionsCircular Economy Commitment
We create for longevity: durable materials, recyclable packaging, replacement parts, and membership in Sedex to uphold ethical sourcingLondon-Centric Innovation
From our Southwark studio in London, prototypes are rigorously tested for performance, durability, and aesthetic appeal—always refining for perfection
What Makes Us Different
Strong focus on recycled materials and reduced plastic use in packaging
Part of Sedex: ensuring supply chain ethics and fair working conditions
Replacement parts available — from lids to hinges — extending product lifespan and reducing landfill waste.
Ethical & Environmental Standards
Strong focus on recycled materials and reduced plastic use in packagingPart of Sedex: ensuring supply chain ethics and fair working conditions Replacement parts available from lids to hinges extending product lifespan and reducing landfill waste.