Our Roots & Vision

Founded in 2003 by twin brothers Antony and Richard Joseph, the duo launched their first product—a glass chopping board—fueled by a passion for invention and elegant problem-solving . Today, they helm a London-based design studio where form follows function guides every decision—driven by a desire to revolutionize daily home tasks

What People Say About Us

Nadine R
Melbourne 🇦🇺 | Interior designer & minimalist cook

Smart design is hard to find, but Joseph Joseph nails it. My Elevate™ tools don’t leave a mess on my stove anymore, and cleaning up has never been faster. I wish I found them sooner.

David L.
Singapore 🇸🇬 | Marketing Executive & meal-prep dad

I bought the Folio™ cutting board set after seeing it in a friend’s kitchen. The color-coded system is a game-changer—no more onion taste on my fruit! Plus, it looks sleek on my counter.

Alia M.
Jakarta 🇮🇩 | Home baker & food stylist

Joseph Joseph products don’t just sit pretty—they work smarter. I’ve used the Nest™ mixing bowls daily for 4 years now, and they still stack perfectly. As a home baker with a tiny kitchen, space-saving is everything.

Our Impact & Reach

  • Imprint in over 100 countries, with 400+ products ranging from kitchenware and cookware to bathroom and storage solutions 

  • Strategic expansion into reusable, modular systems like Nest™, Folio™, Elevate™, and Space™ cookware—saving space, avoiding waste, and adding delight.

  • Continual product roadmap: 120+ new items launched annually, fueled by a cycle of consumer insight and design refinement

What Makes Us Different

  • Problem-first Design
    Every item starts with a real-world issue—from stinky cutting boards to cluttered drawers. Our team observes kitchens, workshops solutions, and iterates until brilliance is built-in 

  • Brilliantly Useful Philosophy
    Our motto, Brilliantly Useful Design, ensures each product is visually smart and functionally superb—no gimmicks, just elegant solutions 

  • Circular Economy Commitment
    We create for longevity: durable materials, recyclable packaging, replacement parts, and membership in Sedex to uphold ethical sourcing 

  • London-Centric Innovation
    From our Southwark studio in London, prototypes are rigorously tested for performance, durability, and aesthetic appeal—always refining for perfection

What Makes Us Different

  • Strong focus on recycled materials and reduced plastic use in packaging 

  • Part of Sedex: ensuring supply chain ethics and fair working conditions 

  • Replacement parts available — from lids to hinges — extending product lifespan and reducing landfill waste.

Ethical & Environmental Standards

Strong focus on recycled materials and reduced plastic use in packagingPart of Sedex: ensuring supply chain ethics and fair working conditions Replacement parts available from lids to hinges extending product lifespan and reducing landfill waste.