Ultimate EasyStore Standing Toilet Paper Holder – White

The Daily Bathroom Clutter Problem: Unseen, Yet Persistent

For most people, the bathroom is meant to be a place of calm, privacy, and quick convenience. Yet, despite our best efforts, it’s often one of the most disorganized spaces in the home. Rolls of toilet paper clutter the floor or awkwardly balance on makeshift holders. Sanitary items sit exposed on shelves or in precariously balanced baskets, compromising both discretion and hygiene. Small essentials like phones, wet wipes, or reading material are often placed in risky spots—on sink edges or toilet tanks—inviting falls and frustration.

Worse still, many freestanding holders are flimsy, unstable, and poorly designed for real-world use. They tip over easily, unravel toilet paper excessively, and offer no true storage utility. The result? A cluttered, inconvenient, and unsightly space that undermines the comfort and efficiency of daily routines.

Meet the EasyStore™ Standing Toilet Paper Holder: Elegance Meets Innovation

Enter the EasyStore™ Standing Toilet Paper Holder (White)—a masterfully designed bathroom essential that solves multiple pain points in one seamless, space-smart unit. This is not just another toilet paper stand—it’s a thoughtfully engineered bathroom butler designed to declutter your space, add sophisticated utility, and elevate your daily rituals. From its elegant silhouette to its multipurpose functionality, every detail reflects Joseph Joseph’s renowned commitment to innovation, style, and user-centric design. Whether you’re organizing a compact ensuite or refreshing a modern family bathroom, the EasyStore Toilet Butler redefines what form and function can look like in a truly premium accessory.

Smart Storage with Hidden Utility

What makes the EasyStore truly exceptional is its discreet storage capabilities. The base of the unit is cleverly curved to conceal a hidden compartment, offering a private space for sanitary products, personal wipes, or small items that are better kept out of sight yet within easy reach. This thoughtful feature addresses one of the most common—and overlooked—bathroom dilemmas: the need for sanitary storage that respects privacy without requiring separate bulky furniture. Now, you can maintain a clean, uncluttered environment without sacrificing convenience or discretion.

Multifunctional Shelf for Everyday Essentials

Topping the unit is a sleek, stainless-steel shelf that’s as stylish as it is practical. Whether you’re placing your mobile phone, a book, hand wipes, or fragrance items, this shelf serves as a secure and accessible surface for everyday use. No more risky balancing acts or exposed items in humid zones. The shelf features a fingerprint-resistant coating, so it stays looking polished and clean no matter how often it’s used. Its subtle design blends harmoniously with any bathroom aesthetic, while its durable surface stands up to daily demands with ease.

Friction-Grip Holder: Precision Meets Control

To address one of the most common frustrations—paper unraveling—the EasyStore includes a silicone friction strip on the roll holder. This precision feature adds just the right amount of resistance to ensure a controlled tear each time, preventing waste and maintaining neatness. Whether you’re in a rush or have guests over, this seemingly small innovation enhances user satisfaction by eliminating one of the most recurring annoyances in bathroom accessories.

Built for Stability and Durability

Designed to withstand the everyday chaos of busy households, the EasyStore features a weighted concrete base that ensures maximum stability. Unlike flimsy alternatives, it stays firmly in place—even when in use or when bumped. The body of the unit is constructed using a blend of premium ABS, polypropylene, EVA, and stainless steel, ensuring long-lasting durability while offering a lightweight, easy-to-clean surface. The materials have been chosen not only for their robustness, but also for their resistance to rust, moisture, and everyday wear, making this unit a reliable companion for years to come.

Streamlined Design, Minimal Assembly

The unit is easy to assemble with the included Allen key and step-by-step guide. No complicated tools or expertise required. Once set up, it holds up to four rolls of toilet paper, neatly stacked for visibility and access. Its compact footprint makes it suitable for even the most space-limited bathrooms, allowing you to maintain organization without sacrificing floor space.

What’s in the Box

Inside your EasyStore package, you’ll receive:

•  1 x EasyStore™ Standing Toilet Paper Holder (White)

•  1 x Allen key for quick assembly

•  1 x Assembly instruction guide

•  Batch code located at the underside of the product for support reference

Care Instructions

To maintain your unit in pristine condition:

• Wipe clean with a damp cloth

•  Do not use abrasive cloths or strong chemical cleaners

•  Avoid placing sharp or heavy metal objects directly on the shelf to prevent scratching

By following these simple care practices, your EasyStore Toilet Butler will remain a hygienic, elegant addition to your bathroom for years to come.

A Brand You Can Trust

Joseph Joseph has built its reputation on marrying intelligent design with uncompromising quality, and the EasyStore™ Toilet Butler is a perfect embodiment of that philosophy. Each component is meticulously crafted to meet the highest standards of form, function, and aesthetic appeal. With responsive customer support, clear instructions, and enduring materials, you’re not just buying a product—you’re investing in a refined, hassle-free bathroom experience.

Make the Smart Switch Today

If you’re ready to eliminate clutter, enhance hygiene, and bring modern sophistication into your bathroom routine, there’s no better solution than the EasyStore™ Standing Toilet Paper Holder. Perfect for modern homes and busy lifestyles, this elegant storage solution combines form and function in a way few competitors can match. Don’t settle for average—upgrade to superior convenience and design today. Your bathroom deserves it.

Dimensions:

H16.5 x W68 x D22.5cm (H6 x W26 x D9 inches)